Strategic communications for the corporation’s multiplatform strategy and content; the launch of Freesat and BBC HD Channel. Included:
Raising the profile of the Controller of Multiplatform and Portfolio by securing high profile speaking opportunities for the at industry events in the UK and internationally and B2B opinion pieces.
Developing a pan-BBC multiplatform communications strategy
Coordinating media launch for Freesat
Strategic communications for BBC HD channel including consumer and trade publicity
